Market entry
Validate the opportunity, identify the right local path, and open senior conversations in Saudi Arabia and the wider GCC.
Boutique GCC commercial advisory
Market entry, sales leadership, and capital access for founders expanding into the GCC.
demand. helps founders and CEOs enter Saudi Arabia and the wider GCC with senior commercial support, trusted local relationships, and focused capital-raising execution.
Where we help
Three ways we help founders build commercial traction in the GCC.
Sales leadership
Sharpen the offer, structure the sales motion, and support high-stakes founder-led deals.
Capital raising
Position the round, map relevant GCC investors, and run a focused fundraising process with the right introductions.
How we work
Senior, selective work where access, timing, and judgment matter.
We take on a small number of mandates where the path depends on trusted relationships, local context, and commercial focus. The work is direct, founder-level, and built around conversations that can change the outcome.
- Senior access, not volume outreach.
- Founder-level commercial judgment.
- Focused introductions, not broad blasting.
Leadership
A small team with a regional network.
CEO
Omar Koudsi
20+ years building revenue across the Middle East, working with founders and leadership teams on market entry, relationships, and commercial growth.
COO
Ateeah Al-Azzeh
Sales and business development operator in Saudi Arabia, focused on turning market strategy into an executable local motion.
Funds, operators, and advisors
Partner network
A trusted bench across Riyadh, Dubai, Abu Dhabi, and Doha.
Contact
Expanding, selling, or raising in the GCC?
Tell us what you are trying to build. We will tell you quickly whether demand. is the right fit.