Riyadh
Financial center with many headquarters, financial institutions, and startups. Around 50% of businesses are in the capital.
Boutique sales & capital partners · Saudi Arabia & the GCC
Fractional sales leadership and capital raising for growth in the GCC
A boutique partner to founders and CEOs building in the region. We embed senior sales and business development leadership, and we help you raise from the GCC’s most relevant funds — introductions that come from having worked alongside them, not from a contact list.
- 166%
- SME growth in KSA 2016-2023
- 1.27M
- SMEs by Q3 2023
- 20+ yrs
- Leadership experience
Where founders get stuck
Entering or scaling in the GCC is rarely a lead-volume problem.
Most of the teams we meet don’t need more lists. They need senior judgment on market entry, the right relationships, and a repeatable sales motion — and often, capital to back the plan.
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New to the region?
You need a local thesis, not a cold-call script. We build the entry plan with you.
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No senior sales leader yet?
Hiring a CRO too early is expensive. A fractional leader gets the motion right first.
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Reaching the wrong rooms?
GCC deals close through trust and seniority. We open conversations at the right level.
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Long, stalled cycles?
Enterprise and government buyers move on their own clock. We design around it.
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Playbook that doesn't travel?
What worked in the US or Europe rarely lands here unchanged. We adapt it.
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Raising from the region?
GCC funds invest on conviction and context, not decks. The round moves when the right partner takes the meeting seriously.
Saudi Arabia & the GCC
One region, distinct markets — each with its own way of doing business.
Saudi SMEs grew from approximately 477,000 in 2016 to nearly 1.27 million by Q3 2023 — over 166% in seven years (Source: Monsha’t). Vision 2030, sovereign capital, and cross-GCC corridors are reshaping where — and how — deals get done.
Jeddah
A hub for tourism-related businesses, logistics, retail, and trade.
Eastern Province
Strong industrial sector, proximity to oil reserves, and investment in energy.
Makkah & Madinah
Religious tourism drives hospitality, retail, and service businesses.
How we work
Boutique engagements. Senior operators. Aligned on outcomes.
We take on a small number of mandates at a time, across the three things founders in the GCC actually need: sales leadership, capital, and market access.
Success-based engagement
VC Fundraising — GCC & beyond
We run the raise with you end-to-end: narrative, model, target list, warm introductions, and process management through term sheet. Our coverage across GCC funds, family offices, and sovereign-adjacent capital is built from years of working alongside them on portfolio companies — not cold outreach.
- Round strategy & investor narrative
- Warm introductions to relevant funds
- Process management through term sheet
- Fees aligned to the round closing
Sales leadership & market access
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Fractional Chief Business Development Officer
Executive-level BD ownership on a part-time basis: market thesis, partnerships, channel strategy, and the relationships that open a region.
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Fractional Chief Sales Officer
A senior sales leader embedded in your team: GTM design, hiring, forecasting, and accountability for the number - without a full-time CRO cost.
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Market Entry - Saudi & the GCC
ICP, positioning, regulatory lay of the land, and the first ten meetings that matter.
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Commercial Strategy & Deal Support
Pricing, packaging, proposal shaping, and senior presence in high-stakes pursuits.
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Sales Team Build-Out
Hire, onboard, and coach the in-region team that carries the motion after we step back.
Leadership
A small team, backed by a network built in the region.
Omar Koudsi
Chief Executive Officer
Over 20 years building and scaling revenue across the Middle East. Works directly with founders and executive teams on market entry, senior relationships, and the commercial strategy behind growth.
Ateeah Al-Azzeh
Chief Operating Officer
Sales and business development operator in the Saudi market. Has built and scaled commercial teams across five industries, with a focus on turning strategy into a working motion on the ground.
Partner network
GCC funds & senior operators
Beyond the core team, we work alongside a trusted bench of advisors, investors, and operators across Riyadh, Dubai, Abu Dhabi, and Doha — brought in when a mandate needs a specific door opened or a specific lens applied.
Let’s talk
Scaling or raising in the GCC? Let’s scope it properly.
Tell us where you are — growth, a round, or both. We’ll come back within one business day, and only take the mandate on if we’re the right fit.