Market entry
Understand the region, shape the thesis, and open the first serious conversations.
Boutique GCC commercial advisory
Commercial access for founders building in the GCC.
demand. works with founders and CEOs on market entry, senior sales leadership, and capital raising across Saudi Arabia and the wider GCC.
Where we help
Three mandates. One commercial outcome.
Sales leadership
Build the motion, sharpen the offer, and bring seniority into high-stakes deals.
Capital raising
Position the round, map relevant investors, and manage a focused GCC fundraising process.
How we work
Selective mandates where access, timing, and judgment matter.
We take on a small number of engagements with a clear outcome. The work is senior, focused, and built around the conversations that can actually move the company.
- No generic lead generation.
- No outsourced sales desk.
- No cold investor blasting.
GCC context
The GCC is not one market.
Leadership
A small team with a regional network.
Omar Koudsi
CEO
20+ years building revenue across the Middle East, working with founders and leadership teams on market entry, relationships, and commercial growth.
Ateeah Al-Azzeh
COO
Sales and business development operator in Saudi Arabia, focused on turning market strategy into an executable local motion.
Partner network
Funds, operators, and advisors
A trusted bench across Riyadh, Dubai, Abu Dhabi, and Doha.
Contact
Building, selling, or raising in the GCC?
Tell us where you are. We will tell you whether demand. is the right fit.